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The perfect complement to your new email marketing strategy is the Product Business Club, featuring everything you need to start and grow a successful product business.

Discover masterclasses on Mindset, Marketing, Planning, Community, Audience Growth & Nurturing as well as PDF guides, workbooks and checklists to help you implement what you have learnt.

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Christmas Club

Recording of live trainings taken from Christmas Club 2021:

  • Christmas Strategy Session - Here’s where we will set your revenue goal, work out exactly how many sales you need and plan how to get every last one of them!
  • Curate your Christmas Collection - Give your products a Christmas spin so everything seems tailor-made for the seasonal period, and create bundles that sell without slashing your prices!
  • Craft Your Gift Guide - Discover how to display your entire Christmas Collection at a glance (think the Argos catalogue for adults!) and make it easy to share, and even easier for your audience to order - Click, Click, Cha-Ching!
  • Black Friday Booster - How to leverage the biggest buying weekend for a pre-Christmas sales boost!
  • 12 Days of Christmas - How to utilise this popular Christmas countdown to engage your audience and grow your sales.
  • ‘Deck The Halls’ Website Makeover - Implement my 5-step website makeover to optimise sales this Christmas period.


  • Using Trello for your Strategy
  • Getting your strategy down on paper
  • Quarter 4 Printable Calendar