MAKE MORE PRODUCT SALES WITH EMAILS
You’re so excited to share your product with the world you jump at the first chance to splash it all over social media.
No build up. No plan. Just get it out there.
And then… you don’t get that rush of sales you expected.
What next?
You’re on Instagram banging on about the same product again and again and again.
It gets kinda... repetitive.
You don’t really have anything new to say.
So you pop up another sales post and… 1 or 2 sales trickle in.
In the back of your head you’re thinking, ‘how on earth am I ever going to sell enough of my product to make a living?!’
Believe me, I’ve been there.
And that’s where email comes in.
We use email to target our offers to our warm audience. To build up excitement, and to make more sales!
So in the run-up to Christmas for example, you can send profitable Christmas Offers to take advantage of the season where everyone is buying.
Email helps you do this.
To craft a super simple email campaign that sells your best products at the times of the year when everyone is buying. (Think Valentines Day, Mothers Day, Fathers Day and more!)
You’ve got a list of people ready to buy.
Those inconsistent sales not only become consistent but also predictable. Allowing you to have more control over your sales goals than ever before!
"If you are looking to grow your small business with email, in a professional manner and ready to invest in yourself then this course is for you."
Sam
Scentsy Consultant
Why is email so important?
Take back Control
They have signed up specifically to hear from you. At a time that suits them.
More Visibility
You are much more likely to have your email opened by your audience than being seen on social media
Avoid the Algorithm
There are no ‘algorithms’ to penalise you for not using the right hashtags, posting at the right time or making you do silly dances and pointing to get more reach!
Imagine instead of shouting into a crowd (hello social media!)
You have their undivided attention.
They’ve chosen to be there. They are already bought into what you sell (they joined your email list after all!).
And once your customers are there, you can sell to them again and again.
Christmas coming up? Your engaged subscribers are ready to buy.
You can upsell to customers who are hot-leads straight after making a purchase, re-target them with products you know they will love, and get reviews with a single click.
If you’re serious about growing your product business,
Get serious about your email list.
INTRODUCING
This course will take you from zero to making sales from your email list on repeat
You will learn how to:
Set up with your email service provider (including the tech, step by step)
Create know, like and trust with your new subscribers automatically!
Grow a list of engaged subscribers who want to hear from you
Send your first offer to them so you hear that Cha-Ching!
Create a structured plan so email marketing works to make you more sales in your business on repeat.
Melissa Davin-Smith is the product business marketing strategist, specialising in simple, actionable, step-by-step strategies to support product business owners to grow their audience and make more sales.
Melissa learnt the ropes in the family business and combined this knowledge with her love of creativity to create award-winning homeware business 'Your Handmade Home'.
In her early days, Melissa collaborated with a business friend to showcase the works of 14 product businesses. Their unbelievable pop-up shop took an amazing £14,000 in just 7 days of trading!
Melissa took her love of crafts and grew a spare bedroom product business to a 750 sq.ft unit, staff, and turned over £300k within 3 years (25% of those sales from emails!) while raising her son, Sebastian.
Melissa almost threw it all away when she was cyberbullied, which brought on crippling anxiety and depression. After help and support from her family and therapist, she decided she wanted to give back to those that supported her, and she started mentoring product business owners in her spare time.
This new direction helped Melissa feel more confident than ever and she strongly believes mental health issues don't have to hold back business owners.
Melissa sold her award-winning, successful product business in July 2020 (yes, during a pandemic AND 10 days before having her daughter Savannah) to focus her time on supporting product businesses through her courses and programs.
Melissa lives in Birmingham, UK with her entrepreneur husband Matt, 2 children, and 3 cats.
Make More Product Sales With Emails Course
Created to support product business owners like you to make more sales in your business with email marketing
WHAT’S INCLUDED
GETTING STARTED
Discover how to choose your email provider, set up your account with them, create your brand library and important GDPR regulations
GET THEM ON YOUR LIST
Identify the type of opt-in that will work best for your business.
How to create it and how to get it to bring in subscribers to build your list.
KNOW, LIKE, TRUST
Your first email sequence, sent out to new subscribers so they can get to know you, like you and trust you. Primed and ready to BUY from you when you send out your offers.
IRRESISTIBLE OFFERS
How to create them so they are super compelling, but also super simple. A no-brainer to your audience that says 'come and get my product' without an icky feeling in sight!
PLANNING AHEAD
Crafting a consistent schedule of emails, so your subscribers look forward to them, and open, click, buy with excitement!
TRACK AND TWEAK
No more wasting time and energy on strategies that don't work!
Track your email statistics and discover what your subscribers love, so you can give it to them time and time again.
FACEBOOK COMMUNITY
Meet your fellow course members, ask questions and share your email wins!
FREE UPDATES FOR LIFE
When we update the course, you get the updates first, and they won't cost you a penny.
CHEATSHEETS
40 offer ideas & subject lines that convert, to give your email marketing a boost!
and even more BONUSES...
LIST MAINTENANCE MODULE
Keep your email list in the best condition to get the best results by regular 'cleaning' and segmentation (not as scary as it sounds!)
ABANDONED CART TEMPLATE
Imagine being able to reach a potential customer that left your site on the brink of placing an order - and turning them into a paying customer! I'll show you how.
WELCOME SEQUENCE TEMPLATE
Introduce your business to your new subscriber with ease, I'll show you exactly what to say to get them to know, like and trust your brand.
POP UP + OPT IN EXAMPLES
Take the guesswork out of how to layout your website Pop Up and Email Subscriber Opt-In with these helpful examples
Extra Special Bonus
GIVEAWAY TRAINING
Running a giveaway on social media is a great way to get engagement, but did you know you can use it to grow your email list, and get even more eyes on your business? This extra special bonus training shows you how.
EMAIL MARKETING WORKS
Here's Proof
MAKE MORE PRODUCT SALES WITH EMAILS
This course will take you from zero to making sales from your email list on repeat
Here's everything you get
MODULES
Set Up + GDPR (Worth £25)
Creating + Sending Emails (Worth £75)
Promotion, Planning + Tracking (Worth £95)
Opt Ins + Welcome Sequence (Worth £95)
BONUSES
Access to private Facebook Community (Worth £100)
Cheatsheets (Worth £40)
Free updates to the course (Priceless!)
EXTRA BONUSES
List Maintenance (Worth £25)
Abandoned Cart Template (Worth £25)
Welcome Sequence Template (Worth £40)
Pop Up + Opt In Examples (Worth £25)
Extra Special Bonus
Giveaway List Building Training (Worth £95)
Total Value £640
"Fantastic course, a must for anyone wanting to start or improve their email marketing. Easy to follow steps and access to all the information needed to get you email ready."
Devina
www.pickleandmouse.co.uk
FAQs
Business owners who sell a physical product online. Eg: Candle making, hair bows, hand-dyed yarn, stationery, personalised gifts.
The course is ready for you to jump into right now!
There are 5 main modules in the course.
But there are also bonus modules, and more content will be added throughout the lifetime of the course which you get access to at no extra charge.
Each module contains full videos of how to do each part you need, so you can pause, implement and re-watch as many times as you need.
You can work at your own pace and ask questions in the Facebook Group.
The Private Facebook Community is here to support you.
Inside you will find course alumni and Melissa (course creator and product business expert) will be on hand to answer any questions you have.
No worries. Email us: [email protected]
We accept Paypal or Stripe.
Once you have purchased the course you will be sent your log in details.
You log in via our website, where you are shown your Library, which contains all the products you have purchased from us.
There is also a free app you can download so you can watch videos and content on the go.
We hope you'll enjoy Make More Product Sales With Emails, but if you feel it's not for you here's what to do.
In order to be accepted for our 14 Day Guarantee, you must submit documentation that you did the work.
If you do the full coursework and don’t feel we’ve fulfilled our promise, send us your work within 14 days of purchase, and we’ll promptly refund you for the course in full.
More details can be seen here
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