I often discuss topics that I've seen and that I feel my followers need help with. The other day someone had a question around content and how much you should create and share for your business. I felt that was a fascinating question because there isn't really a set kind of content you should put out there. There are no rules.
It's up to you. Still, there are things you can do to decide what works for your business. One of these things is to test your audience to see how much content is right for them.
Whatever you do, however, content is super important. Here are the five most important things to think about when creating content, which will help you decide what and how much to put out there.
Why is content essential?
Content is essential because it makes those important connections with your customers, and it will ultimately lead to sales. You want people to find you through your content, engage with it, and end up in your sales funnel.