No matter how much content you put out there, you’re not getting enough sales, which leaves you feeling frustrated. The worst part is you don’t know why.
You might think you’re doing enough as you’re getting some sales, but there are three mistakes you could be making without even knowing it!
If you don’t plan what you’re going to post, you’re essentially winging it. We both know you’re in this for the long haul, right?
You’re not looking for quick fixes but long term strategies. Planning is the one that brings it all together.
Take the time to plan out your posts each month. Grab my free social media planning template here. Start with awareness days, add in any events you have coming up, any holidays you have planned, and check your Insights on your platforms to see what posts from the last month got the best engagement rate and reach. Create more posts like these - feel...
We all want more sales, and one way to get them is to learn how to create personal connections with your ideal customer. But to begin, we have to know who your ideal customer is. And using what you know about them in your content so that they connect with you, you create those real connections that lead to sales over time.
Maybe you once were your ideal customer. Think back to that time brainstorm keywords and feelings. Then use those in your content over and over to speak to your audience on a personal level because you can connect with them through the same pain points and desires you felt.
If you aren’t your ideal customer, find the people who are and talk to them, get them on the phone or a Zoom call, send them a short survey in return for a discount code for your website. Then use the words they do in your content, not just on social media but also in your emails...
I often discuss topics that I've seen and that I feel my followers need help with. The other day someone had a question around content and how much you should create and share for your business. I felt that was a fascinating question because there isn't really a set kind of content you should put out there. There are no rules.
It's up to you. Still, there are things you can do to decide what works for your business. One of these things is to test your audience to see how much content is right for them.
Whatever you do, however, content is super important. Here are the five most important things to think about when creating content, which will help you decide what and how much to put out there.
Why is content essential?
Content is essential because it makes those important connections with your customers, and it will ultimately lead to sales. You want people to find you through your content, engage with it, and end up in your sales funnel.