We all want more sales, and one way to get them is to learn how to create personal connections with your ideal customer. But to begin, we have to know who your ideal customer is. And using what you know about them in your content so that they connect with you, you create those real connections that lead to sales over time.
Maybe you once were your ideal customer. Think back to that time brainstorm keywords and feelings. Then use those in your content over and over to speak to your audience on a personal level because you can connect with them through the same pain points and desires you felt.
If you aren’t your ideal customer, find the people who are and talk to them, get them on the phone or a Zoom call, send them a short survey in return for a discount code for your website. Then use the words they do in your content, not just on social media but also in your emails...