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How to speak to your ideal customer on a personal level

How to speak to your ideal customer on a personal level

We all want more sales, and one way to get them is to learn how to create personal connections with your ideal customer. But to begin, we have to know who your ideal customer is. And using what you know about them in your content so that they connect with you, you create those real connections that lead to sales over time.


How do I find the right content?

Maybe you once were your ideal customer.  Think back to that time brainstorm keywords and feelings. Then use those in your content over and over to speak to your audience on a personal level because you can connect with them through the same pain points and desires you felt.


If you aren’t your ideal customer, find the people who are and talk to them, get them on the phone or a Zoom call, send them a short survey in return for a discount code for your website. Then use the words they do in your content, not just on social media but also in your emails...

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How to get more email subscribers for your product business

Email Marketing is a strategy every product business needs to be using to make more sales and grow their audience.

Email gets your products in front of your audience more than any other marketing strategy and gets seen more than social media (for my product business clicks were 30%+ compared to a Facebook reach of 5-7%) so it’s a strategy that can pay off - big time.

How big?

25% of your monthly revenue can be achieved if you use email marketing correctly. (Want to know more? See my email course here)

But how do you turn your audience into subscribers in the first place?

With an amazing Opt-In Freebie and a strategic, consistent way of getting that opt-in in front of your audience.

First, let’s talk about the freebie.

It needs to be relevant, interesting and solve small pain points or go toward solving your customer's pain point with your product.

What types of freebies should I use?

Freebies don’t necessarily have to be a discount code.


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