We all want more sales, and one way to get them is to learn how to create personal connections with your ideal customer. But to begin, we have to know who your ideal customer is. And using what you know about them in your content so that they connect with you, you create those real connections that lead to sales over time.
Maybe you once were your ideal customer. Think back to that time brainstorm keywords and feelings. Then use those in your content over and over to speak to your audience on a personal level because you can connect with them through the same pain points and desires you felt.
If you aren’t your ideal customer, find the people who are and talk to them, get them on the phone or a Zoom call, send them a short survey in return for a discount code for your website. Then use the words they do in your content, not just on social media but also in your emails...
When running a product business, the most valuable insight you can learn doesn’t come from your business coach. Though they can be very helpful, the people who can give the most useful feedback are none other than your customers.
What better way to learn exactly what your customer thinks about your business than by asking them directly? No matter how you survey your customers, either through third-party sites like SurveyMonkey or by posting questions on your company’s social media stories (a great way to get instant feedback!), there is no denying that customer surveys work, and you should be doing them regularly.
Whether you’re a survey pro or just starting to turn to your clientele for feedback, it can be difficult to figure out the best questions to ask your customers to receive the most successful feedback. Here are the five best questions to ask when surveying your audience, and what makes them so effective.