Running a product business is essentially a numbers game. But if you're not a numbers person and have no idea what you should be tracking, you can quickly waste time, money and energy on things that aren't going to make you sales.
Leaving you feeling stuck, wondering why you're still in the same position month after month. How would you feel if you knew what numbers to track, the data to interpret without the tech headache? And instead, you feel a sense of accomplishment and determination and a plan of attack for the month ahead.
You'd feel pretty good, right?
I've put together my top KPIs (Key Performance Indicators) that you need to track and test in your product business.
Visitors to your website, wherever they come from, need to be focused on. For example, if you want one sale a day and a 1% conversion rate, you need 100 visitors to your website each day. Multiply that by the number of days in a month, and you need approximately 3000 visitors every month.
To do that, you...
If there is one thing I make sure I concentrate 100% on in my business, it's my customer service. Why? Because your customers are powerful!!
They have the ability to recommend your business to their friends, or tell them to steer clear!
A quick google search pulled up these stats:
Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017)
Displaying reviews can increase conversion rates by 270% (Spiegel Research Center, 2017)
So now do you understand why customer service is crucial?
Here are my top tips for amazing customer service, that will have your customers recommending you to everyone!
1) Underpromise, overdeliver: If you promise a 2 week lead time, and ship in 1 week. That is a lovely surprise for the customer!
2) Go above and beyond: Has your customer ordered multiple matching items but left one of them out from your range? Pop it in as a freebie to complete the set. Add in a little note for them, and watch the positive...