In this blog post, we will discuss how to reuse your existing content in order to engage a new audience or keep your current audience engaged.
We will also provide examples of posts that have done well in terms of reach, engagement and clicks.
Let's get started!
You can simply change up the wording or the image for a simple repurpose, you can also change the call to action (if you got great engagement but zero clicks on a product post) and add a call to action on a post that got great reach to maximise...
No matter how much content you put out there, you’re not getting enough sales, which leaves you feeling frustrated. The worst part is you don’t know why.
You might think you’re doing enough as you’re getting some sales, but there are three mistakes you could be making without even knowing it!
If you don’t plan what you’re going to post, you’re essentially winging it. We both know you’re in this for the long haul, right?
You’re not looking for quick fixes but long term strategies. Planning is the one that brings it all together.
Take the time to plan out your posts each month. Grab my free social media planning template here. Start with awareness days, add in any events you have coming up, any holidays you have planned, and check your Insights on your platforms to see what posts from the last month got the best engagement rate and reach. Create more posts like these - feel...
I often discuss topics that I've seen and that I feel my followers need help with. The other day someone had a question around content and how much you should create and share for your business. I felt that was a fascinating question because there isn't really a set kind of content you should put out there. There are no rules.
It's up to you. Still, there are things you can do to decide what works for your business. One of these things is to test your audience to see how much content is right for them.
Whatever you do, however, content is super important. Here are the five most important things to think about when creating content, which will help you decide what and how much to put out there.
Why is content essential?
Content is essential because it makes those important connections with your customers, and it will ultimately lead to sales. You want people to find you through your content, engage with it, and end up in your sales funnel.
When it comes to growing your business, one of the most important things you can work on is learning how to create a sales funnel your customers will love.
A sales funnel is really a way for you to turn prospective clients into actual clients. There are lots of different ways of creating a sales funnel but the best and most effective way is to make sure you do it in a way that makes your customer feel valued, excited, and makes them eager to become a paying customer.
Therefore when thinking about creating a sales funnel you should always start with the customer journey at the forefront of your mind because it's all about turning cold leads into paying customers.
At the top of your sales funnel will always be your cold leads and coming out at the bottom of it will be your paying customer, and if you don’t create the sales funnel with those ideal customers in mind, you can end up losing them along.
“If you work just for money,...