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Branding Your Product Business

Branding your business is extremely important! It shows customers who you are, what you're about, and what you sell - in one picture/image/sentence/font. So it's crucial to get it right.

Of course, you don't have to get it perfect from the start...if your business is ready and all that's holding you back is the branding, then for goodness' sake launch your business! You can and will figure out the branding part later.

But if you're reading this, then I assume you want to brand your business correctly from the beginning? Either way, here's some advice on how to go about it.

 

Using colour in your product business branding

1. Use colours that complement each other. You don't want your colours to clash, so it's important to choose colours that work well together.

2. Consider the meaning of each colour. Different colours can evoke different emotions, so it's important to choose colours that reflect the tone of your brand.

3. Use colour strategically. Don't just use random colours -...

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