There are ways that you can grow your audience very fast like with Facebook Ads, but having organic audience growth strategies for your product business means that you don't have to rely on Ads all the time, though they work well alongside organic strategies for long term growth.
Product Businesses in a similar niche can work together to double their audience. By collaborating on product sales, each business can increase its reach and potential for generating revenue. There are many ways to collaborate productively, and we will discuss a few of them here.
Businesses can sell products to each other wholesale, split profits, or gift products of similar value to one another. Whatever method you choose, working with product businesses in a similar niche is a great way to expand your audience and control your sales.
We all want more sales, and one way to get them is to learn how to create personal connections with your ideal customer. But to begin, we have to know who your ideal customer is. And using what you know about them in your content so that they connect with you, you create those real connections that lead to sales over time.
Maybe you once were your ideal customer. Think back to that time brainstorm keywords and feelings. Then use those in your content over and over to speak to your audience on a personal level because you can connect with them through the same pain points and desires you felt.
If you aren’t your ideal customer, find the people who are and talk to them, get them on the phone or a Zoom call, send them a short survey in return for a discount code for your website. Then use the words they do in your content, not just on social media but also in your emails...
Email gets your products in front of your audience more than any other marketing strategy and gets seen more than social media (for my product business clicks were 30%+ compared to a Facebook reach of 5-7%) so it’s a strategy that can pay off - big time.
25% of your monthly revenue can be achieved if you use email marketing correctly. (Want to know more? See my email course here)
With an amazing Opt-In Freebie and a strategic, consistent way of getting that opt-in in front of your audience.
First, let’s talk about the freebie.
It needs to be relevant, interesting and solve small pain points or go toward solving your customer's pain point with your product.
Freebies don’t necessarily have to be a discount code.