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Branding Your Product Business

Branding your business is extremely important! It shows customers who you are, what you're about, and what you sell - in one picture/image/sentence/font. So it's crucial to get it right.

Of course, you don't have to get it perfect from the start...if your business is ready and all that's holding you back is the branding, then for goodness' sake launch your business! You can and will figure out the branding part later.

But if you're reading this, then I assume you want to brand your business correctly from the beginning? Either way, here's some advice on how to go about it.

 

Using colour in your product business branding

1. Use colours that complement each other. You don't want your colours to clash, so it's important to choose colours that work well together.

2. Consider the meaning of each colour. Different colours can evoke different emotions, so it's important to choose colours that reflect the tone of your brand.

3. Use colour strategically. Don't just use random colours -...

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How to choose the right name for your product business

How to choose the right name for your product business

Your business name is the most important thing you need to put time and energy into thinking about. It's everything! Your business name is what will identify you to your potential customers, so it's important to choose something that resonates with them.

What image do you want to project to your customers?

Think about what kind of image you want your product business to project. Do you want to be seen as professional and trustworthy? Or fun and approachable? The tone of your business name will say a lot about who you are as a company.

What kind of customer do you want to attract?

Consider also what kind of customer you want to attract. If you're targeting a more mature market, then a serious-sounding name might be the way to go. But if you're hoping to appeal to a younger demographic, then something more playful might be better.

Whatever direction you decide to go in, make sure that your business name is reflective of the...

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