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How To Create A Sales Funnel Your Customers Will Love 

When it comes to growing your business, one of the most important things you can work on is learning how to create a sales funnel your customers will love. 


A sales funnel is really a way for you to turn prospective clients into actual clients. There are lots of different ways of creating a sales funnel but the best and most effective way is to make sure you do it in a way that makes your customer feel valued, excited, and makes them eager to become a paying customer. 


Therefore when thinking about creating a sales funnel you should always start with the customer journey at the forefront of your mind because it's all about turning cold leads into paying customers.


At the top of your sales funnel will always be your cold leads and coming out at the bottom of it will be your paying customer, and if you don’t create the sales funnel with those ideal customers in mind, you can end up losing them along.


“If you work just for money, you’ll never make it. But if you love what you are doing and put the customer first, success will be yours.” – Ray Kroc


In other words, if you create a sales funnel that is wrapped up in your expertise and with your customers at the heart of it, success will follow. 


So, let's take a look at some top tips on how to create a sales funnel your customers will love.  

5 steps  to Creating  A Sales Funnel 


Step 1: Customer Journey


We have already covered the basics of why it's so important to have your customers' journey as the main focus of any sales funnel. Simply put the better experience your prospects have the more it's likely they will go on to be a customer. 


Therefore, let's take a minute to think about what the customer journey is: 

Cold Leads - Awareness - Nurture - Cha-Ching - After sales 


One of the easiest ways to tell if your sales funnel is meeting your customers' needs is to look at and track your conversion rates. 

Your number of sales divided by your web traffic will give you a conversion rate.

For example: 

1 sale / 100 visitors = 0.01 = 1%

5 sales / 100 Visitors = 0.05 = 5%

The more sales you have per visitor number the better as that means your customers are engaging and connecting with your sales funnel. 

You can find your website traffic numbers by using tools such as Google analytics. 


So what exactly are cold leads? Cold leads are people who don’t know you, that are seeing your content for the very first time.


That content has captured their attention and led them to the top of your sales funnel. 


To attract these cold prospects you need to know as much about them as you can, who they are, what appeals to them. Creating an ideal customer avatar can help you get focused on who your ideal customer is. 


So now we know who your customers are let's move onto how to attract them to you - content. 


Step 2: Content


Excellent content is one way to attract your ideal customers as a cold lead. There are lots of types of content you can create and many ways to share the content that will attract people into your sales funnel. 


You need to create content that will capture their attention, if you add value, ask questions, and answer their pain points you can capture their attention and start to feed them into your funnel. 


Think about what they need and what answers you have for them, how can your services/products solve THEIR problem. Be the answer they are looking for. 


Make sure your answer is on brand and includes a clear call to action. 


For example, I hope this article will help people who need to know how to create a sales funnel but just aren’t sure how to go about it.


Your content can be in many forms, it can be blog posts, you could use video, tutorials, photos, graphics, or podcasts. 


Your content can be on your website, via social media, podcasts, youtube. 


You just need to create a content plan that focuses on solving a problem for your ideal customers and then decide on a delivery method for that content. 


Then you can watch the content you have created to help guide cold prospects into your funnel.


Step 3: Awareness


Now you have your cold prospects at the start of your sales funnel. The next step is to make them more aware of who you are, what you stand for, what you sell, and of course why they NEED you


This is important so that they remain aligned with who you are and what you have to offer.


You need to make it clear to them that you can solve an issue they are having, fill a need. That your product is what they need and have been looking for. 


There are many ways you can show your prospects who you are and why you are perfect for them.


Let them know your mission, how you got started, what your brand values are, and don’t be afraid to let them see you behind the business, this could be with a 'behind the scenes' look, a selfie, Instagram stories, etc.


Then you also want to make it clear to them what it is that you sell. Be clear on what you sell that will solve their problem. 


When you start to build awareness of your business and your mission then you start to build a relationship with those prospects that will help them go onto become paying customers

Step 4: Nurture


By the time you get to the nurture stage of your funnel, you have moved your prospects on from being cold prospects to a warm audience. 


So now is the time to nurture your warm audience. You do this through building trust, being consistent, and communicating with them. 


Make sure you're posting regularly on social media, let them see behind the scenes, share hints and tips daily that will help. 


Keep your blog up to date on your website, make sure you are connecting often with your email list.


You can offer them new freebies, tips, challenges, etc that will help you build your relationship and grow the trust that will ensure they go onto become paying customers. 


By the end of this stage, you should have worked your cold prospects all the way through to becoming paying customers and the start of your customer relationship journey has begun. 


Step 5: After-Sales 


Now your prospects have become paying customers what's next? You have to keep working on your customer journey with them! Once they have bought from you, move them onto another email list that focuses on existing and repeat customers and make sure you stay in touch via email regularly. 


Give them special offers and discounts, first chances to buy offers, etc. This will encourage them to buy again from you. 


A secondary sale can be just as important as the first sale as it can move someone along to help them become regular customers.  

Not only that but these customers can help you attract more customers by recommending you to their family and friends. Or sharing your goods via social media etc. 


This is how to create a sales funnel your customers will love - you ensure their needs are at the heart of everything you do! 



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