One of my favourite quotes is, “it does not matter how slow you go, as long as you do not stop.”
You need consistency in your business if you are going to make those sales, connect with your target market and scale your business. There is no way around it; to become successful in business, consistency is key. There is no such thing as an overnight success, it takes hard work and dedication. So take it one step at a time, plan ahead, and it will pay off in the long run. In this post, I want to share a few tips about how to be consistent in your business.
1. Schedule your social media content
Keeping on top of social media takes up so much time, doesn’t it? To make my life easier, I schedule my content ahead by using apps. I use Hootsuite, for example, which schedules posts for Facebook groups. If you have a Facebook group and you don't want to go in every day, you can schedule up to 30 posts on Hootsuite for free. So if you post once day, you can already plan a month ahead.
For my Facebook Page and Instagram posts, I use an app called later.com. I pay about $19 a month, which includes 250 posts. By scheduling ahead, you will really free up your time, even if you only schedule a week in advance. It also helps you to plan your content in a more strategic way, and make you think about what you want to show to your audience, and be consistent as a brand. What will help you get those sales? What will help you grow your business?
If planning a month in advance feels too much right now, start off with scheduling a week in advance. Then try two weeks in advance, slowly building it up to a month in advance. I plan a month in advance and even plan quarterly as well. I really recommend planning and scheduling your social media content like this. The more consistent you can be with it, the easier it will get.
2. Plan your collection launches far in advance
If you run a product-based business, plan your collections really far ahead. In fact, as far ahead as you possibly can. This will not only save time but money as well. You will be able to get everything ready ahead of time. For example, item descriptions, photos, pricing, all of those things, are easier if you start early. Survey your audience and offer sneak peeks of your collection, to warm them up, make them very excited about what’s coming. Really hone those products to make sure that when you do launch them, they launch amazingly well. It’s not uncommon to sell out!
3. Search for trends
The next thing to do is to search for new trends. There have been plenty of trends recently; unicorns, cupcakes, owls, mermaids. So you’ll need to look for the next one, be consistent, and ahead of the game. Keeping up with colour trends will help you keep your collection fresh, relevant, and move with the times. Stay ahead of the competition!
4. Seasonal products
Plan your year ahead and mark the occasions where people look for special gifts. If your items can be tweaked to fit in with the seasons, then this is a good way to increase sales. If you make ceramics, for example, could you make mugs or decor for Mother's Day, Christmas, and Valentine's Day?
One of the things that catches out a lot of my clients is 'Christmas in July’. This is when all the magazines start looking for their Christmas gift guide content, and suppliers release their Christmas stock. If you want to be featured, you need to be ready! This occasion is worth thinking about because it can get you some extra sales for your Christmas range. It is also a good way of testing the waters, and see which of your Christmas items sell well. For most of us, Christmas is the busiest time of the year for sales, so having a little trial in summer helps you plan your collection to maximise sales later in the year.
Last but not least, you got to keep dreaming. I know it sounds crazy, but just doing some daydreaming about your business for a bit, does wonders. Go somewhere quiet with your favourite drink, notebook, and a pen and get those juices flowing. Let the ideas come to you. I've come up with some of my best marketing and product ideas, whilst having a dream day. Think about the content you want to schedule, dream up new collections and come up with ideas for seasonal products that you could produce. If you ever find yourself feeling stuck, you can always go back to your dream book. The ideas you wrote down will come flooding back to you and it will boost your confidence and motivation again. I know it does for me. And even when it comes to dreaming, be consistent with it! Try and do it at least once a month. Consistency is key, with everything you do.
Grab your free Plan Ahead guide here: https://www.dreambusinessassociation.com/planahead