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How to grow your audience for your product business

Without an audience, you can't get sales.

Growing your audience needs to be something you work towards each and every day. 

There are ways that you can grow your audience very fast like with Facebook Ads, but having organic audience growth strategies for your product business means that you don't have to rely on Ads all the time, though they work well alongside organic strategies for long term growth.

 

Collaborating with another business

Product Businesses in a similar niche can work together to double their audience. By collaborating on product sales, each business can increase its reach and potential for generating revenue. There are many ways to collaborate productively, and we will discuss a few of them here.

Businesses can sell products to each other wholesale, split profits, or gift products of similar value to one another. Whatever method you choose, working with product businesses in a similar niche is a great way to expand your audience and control your sales.

When choosing a collaborator, it's important to pick someone who complements your products and who has a similar target market. For example, if you sell candles, teaming up with a company that sells candle holders would be a great way to reach more people.

It's also important to have an agreement in writing about stocks and profit splitting. This will protect both businesses in case the collaboration is successful. There are many templates available online, so it's easy to find one that suits your needs.

Once you've sorted out all the details, it's time to launch your collaboration and start marketing it to drive sales. With a little planning and effort, you can easily double your audience and reach more potential customers.

Run a giveaway to grow your audience

A giveaway is a great way to reward your audience for their loyalty and to grow your audience at the same time.  Even your email list (which you know is one of your most powerful marketing tools) can grow from a well-planned giveaway.  Here's proof:

 

If you want to try this out for yourself then click here to download my video tutorials and start to grow your email list fast! 

Facebook Groups

If you're looking to grow your product business online, one of the best places to start is by creating a Facebook group. By getting people into your group and then asking for their email address, you can start building up your audience and funnelling them into your sales process.

To do this, you'll need to create some eye-catching banners that point to your Facebook group. Make sure to include key information like what your group is about and how it can help people. Then post these banners on your website and social media pages (even your personal page) to start driving traffic to your group.

Breadcrumbing in other Facebook Groups

Facebook groups are a great way to connect with potential customers and grow your product business online. Here are a few tips on how to find and use groups to your advantage:

1. Spend time writing down which groups your ideal customer might be interested in. Try to narrow it down to 5 main groups.

2. Go into each group and see if they are active, and if your ideal client is inside, and it's not just full of other businesses promoting themselves. If it is, leave the group.

3. Once you have a set of 5 active groups, set up your bio in each group to point back to your funnel or website.

4. You only have 150 letters so make them count! Use keywords related to your product or industry that will help people find you.

5. Spend 15 minutes in each group every day (one per day). Answer questions, be helpful and be an expert in your product or industry.

By following these tips, you can use Facebook groups to grow your product business online!

Promoting your product business

If you're running a product business, one great way to grow your audience is by participating in relevant Facebook groups. There are many groups that allow you to promo your business each week, so it's a great way to get exposure for your product.

To find the right groups for your business, start by searching for keywords related to your product or industry. Then, take a look at the group rules to make sure it's okay to promote your product. Once you've joined a few groups, take some time to participate in the discussions and get to know the other members before promoting your product.

When you do share your product, be sure to include some information about who you are and why they should want to join your group or follow you. Be clear about what your product does and include a call to action. Make it easy for people to learn more about your product by including a link.

By taking the time to participate in relevant Facebook groups, you can grow your audience and get more exposure for your products.

Guest Blogging

One of the best ways to grow your product business online is to get a spot as a guest expert on a blog or podcast. There are a ton of business owners out there who are looking for people to feature in their blogs and podcasts, so by getting in touch with them you can increase your chances of being interviewed or featured.

Make a list of companies with blogs/podcasts that you want to be featured on and contact them, or put a post on social media to tell people you are looking for a guest post, speaking or interview opportunities. Getting involved in relevant podcast/blogging groups can help you grow your audience and get more visibility for your product business.

Conclusion

Collaborating with other businesses in your industry is a great way to grow your audience and potential for sales. Not only will you be able to reach more people, but you can also learn from each other and create partnerships that are beneficial for everyone involved. If you’re looking for ways to reward your current audience or to grow your email list, consider running a giveaway. It’s a great way to engage with your followers and get them excited about what you have to offer. And finally, if you want to continue growing your product business online, one of the best things you can do is start a Facebook group. With a engaged community of customers who are interested in what you have to sell, your product business will thrive.

If you would like to put into place these audience growth strategies check out my Take Action Accelerator Session. Together we can implement these strategies in your business so that you can grow faster and achieve your goals.

 

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