If you have a Facebook Group and want to boost the engagement inside, then there are several things you can do. First up we need to answer the age-old question:
The short answer is no. Think of your Facebook Page as your shop window, somewhere people discover you as they walk past (browse Facebook), and your Facebook group is the inside of your shop, where you create more personal connections, or somewhere that you can nurture your VIPs.
You could have 2 Facebook Groups (if you enjoy running them!) For example, I have a private group for my members of the Product Businesses Club Membership, and a ‘free’ group for everybody else (regardless of if they have purchased from me) where I nurture people, making those personal connections and building the know, like and trust which is essential to make sales.
You could have a group for your VIPs (purchasers) and/or one for nurturing people before they buy.
Your Facebook Group is the first step of your sales funnel. You funnel ‘cold leads’ into your group, and nurture them inside until they are ready to buy from you.
You still post on your Facebook/Instagram page as normal, as that's where your ideal customers are finding you. and then you invite them to join your group using a social media post (example below), Stories, Video or Reel to join your Facebook Group.
Once you have people in your group it’s important to nurture them, and encourage them to engage with your content and each other. Comments are GOLD in a Facebook Group.
Have set posts that you schedule for the group every single day.
If you have over 50 people in your group head to your Insights>Engagement, scroll to see your popular days and times (these are shown in your timezone) that your group members are active, and plan to post at those times each week. You can also plan to go live on the most popular day/time for even more engagement.
Another post to create each week is your 'Welcome post' for new members.
To do this click on your Members Tab, and on the right (on a desktop) you should see the new members. (At the time of publishing I think this resets on a Monday, so I do this post each Friday)
Click on welcome new members, it will open up a new post, you can then type in a welcome message for your new members, encourage existing members to welcome the new members (more comments=more engagement, remember!) and like add a fun GIF too if you like!
But a word of the wise we've just found out that if you edit that post (after publishing), it removes all the tagged members, so try to avoid editing after you've published!
Polls are another great way to increase engagement as well as do some market research on your business. If you're not sure what products to sell next, or what colours/themes to add to your ranges then a poll is a great way to get your idea customers opinion - after all they are going to be the ones buying! And it will save you money in the long run, as what you think they want next could be the complete wrong thing!
Consistency is key in groups, and having a group structure is important for your members, to keep them coming back and so they know what's happening in the group on a weekly basis.
Here are a few ideas for great group posts:
And make sure you reply to every single comment in your group, go in daily to do this and ask questions too!
At the time of writing, there are 16 different ways to post in your group.
Now, I will admit, I don't use them all!
Write down all of the different ways that you can use these post ideas to create more engagement in your group.
If you use these 16 ideas twice a month, that's ALL your group content written for the entire month! Cool, huh?
You want to post as yourself not your page when you are posting and commenting in your group.
Add a photo of yourself to your banner so your audience can put a face to the name.
Don't be like this guy in his group:
The guy (let's call him Bob) had a group of 50,000 people. And he got ill. So one of the admins said to the group 'Sorry, Bob's not going to be around for a bit because he's really not very well. But you know, we'll run the group as best as we can until he's back on his feet".
The reaction from the group?
Because Bob hadn't been present in the group as himself (he posted and commented as his page), the group members didn't know that it was his group or who he was.
So don't make the same mistake - make sure your group know who you are.
People love to talk about themselves. So ask questions.
But the trick is don't ask yes or no questions.
The trick is to ask open-ended questions to create more conversation.
Instead of asking 'Do you like my new product?' Ask what they like about it instead.
And your questions don't just have to be about your products/business. Some of the best engagement questions are generic.
Eg: Did anybody see XYZ last night on television? Do you prefer Tea or Coffee?
Always have another admin (my husband's admin on mine). Because if you get locked out, they can get in. So add another admin - someone that you trust implicitly like your husband or family member.
Regularly tell your members to turn on their notifications.
On desktop: Go to 'Joined' > Notification Settings> All posts + Highlights
Remember to thank your Top Contributors to your group each month.
Go to Admin Tools> Membership to see a list of the Top 10 Contributors for the past 28 days. I like to take a screenshot and tag them in the post each month.
Videos are the bread and butter of the internet now, they are getting pushed out a lot, lot more. So, regularly talk to your group live so that they can get to know you more
Encourage them to share their thoughts with you by asking lots of questions.
If you are consistent you'll get people to turn up on your lives every single week. You may get nobody joining your live at the start, and that's okay!
To get more people to join you live make sure you:
Set it up as an event
Give it a catchy name
Make sure it's the same time and date each week (check your Insights to see when most of your group are online)
You don't even have to sell something, it's just about having a conversation. It's about getting out there and just doing it and involve them in your processes.
They are your VIPs. So you want to involve them in your product processes. They will love it because you've taken them along on the journey with you. And they feel more invested in the product, so they're more likely to buy it.
There are many ways to boost engagement in your Facebook Group.
If you would like more top tips on how to boost your business on Facebook grab my 14 day Facebook Business Booster HERE!