How to choose the right name for your product business

How to choose the right name for your product business

Your business name is the most important thing you need to put time and energy into thinking about. It's everything! Your business name is what will identify you to your potential customers, so it's important to choose something that resonates with them.

What image do you want to project to your customers?

Think about what kind of image you want your product business to project. Do you want to be seen as professional and trustworthy? Or fun and approachable? The tone of your business name will say a lot about who you are as a company.

What kind of customer do you want to attract?

Consider also what kind of customer you want to attract. If you're targeting a more mature market, then a serious-sounding name might be the way to go. But if you're hoping to appeal to a younger demographic, then something more playful might be better.

Whatever direction you decide to go in, make sure that your business name is reflective of the overall image and tone that you want your company to project.

Think your business name isn't quite reflective of your business now it's grown? Been thinking about rebranding for a while but never got round to actually doing something about it? Let's discuss your options. 

Book a Take Action Accelerator session so you can have a business name that reflects your business!

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