Branding Your Product Business

Branding your business is extremely important! It shows customers who you are, what you're about, and what you sell - in one picture/image/sentence/font. So it's crucial to get it right.

Of course, you don't have to get it perfect from the start...if your business is ready and all that's holding you back is the branding, then for goodness' sake launch your business! You can and will figure out the branding part later.

But if you're reading this, then I assume you want to brand your business correctly from the beginning? Either way, here's some advice on how to go about it.

 

Using colour in your product business branding

1. Use colours that complement each other. You don't want your colours to clash, so it's important to choose colours that work well together.

2. Consider the meaning of each colour. Different colours can evoke different emotions, so it's important to choose colours that reflect the tone of your brand.

3. Use colour strategically. Don't just use random colours - think about where and how you'll use each colour in your branding (e.g. on your website, in your logo, in your marketing materials, etc.)

4. Keep it consistent. Once you've chosen your colours, stick to them! Consistency is key when it comes to branding, so make sure you use the same colours across all of your branding collateral.

Now that you know a few things about using colour in your branding, it's time to start putting together your own colour palette. Use the tips above to help you choose colours that reflect your brand and that will work well together. Then, add those colours to your branding template in canva.com so you have them on hand when you need them.

Using fonts for your branding

It's good practice to use two fonts for your product business - one for general writing and the other for headlines and grabbing attention. Canva.com is great for finding fonts for your business, chose them because they reflect your business well. For example - a handwritten type font would look good for homeware brands, while a thick, bold font that is more masculine would work well for a men's shaving brand.

Getting a logo designed for your product business

When you're ready to have your logo designed, it's important to have an idea of what you want it to look like. This way, the design company can create something that truly represents your product business. A good logo should be simple, memorable, and reflective of your company's values.

The design company you hire will be able to ensure that your logo is ready to use in all the necessary sizes and shapes. However, it's still beneficial to provide them with a general idea of what you're looking for. This way, they can create a logo that perfectly captures your brand.

What a tag line can do for your product business

Your business needs to have a clear and concise statement that says what it does. This will be the foundation of your branding and will help you develop your mission and ethos. Keep this statement in mind when creating your branding and design, as it should reflect your company's values and goals.

 

 

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