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The 5 Best Questions to Ask When Surveying Your Audience

When running a product business, the most valuable insight you can learn doesn’t come from your business coach. Though they can be very helpful, the people who can give the most useful feedback are none other than your customers. 


What better way to learn exactly what your customer thinks about your business than by asking them directly? No matter how you survey your customers, either through third-party sites like SurveyMonkey or by posting questions on your company’s social media stories (a great way to get instant feedback!), there is no denying that customer surveys work, and you should be doing them regularly.


Whether you’re a survey pro or just starting to turn to your clientele for feedback, it can be difficult to figure out the best questions to ask your customers to receive the most successful feedback. Here are the five best questions to ask when surveying your audience, and what makes them so effective. 


How often do you use our product/visit our website?

For a warm audience (customers who have already purchased from your business or are already interested in your products/services) this is a great customer survey question because it can help you understand the frequency that your customers are interacting with you — or your product — every day. This can help you understand how valuable your product is to your customers and, if asking about websites, better identify how interested they are in your business.


What is your favourite feature of our product/website?

Especially for product businesses, this is a fantastic customer survey question because it lets you know what you’re doing right from your customer’s perspective. Using their answers, you can build upon what customers like about your product or website, giving them new features and improvements that they will love. 


How easy is it to use our product/website?

No matter what your business offers, accessibility is a must. Customers don’t like to use products or websites that are confusing and difficult to navigate.


What features are we missing that are important to you? 

On the other hand, this question lets you know what customers think you could do better on. Perhaps your website doesn’t offer a way for customers to save items they like to purchase later — if they want that feature, they’ll let you know, and you can offer it.


How likely are you to recommend us to others?

Even in an internet-fueled world, don’t discount the value of word-of-mouth marketing! This is a great customer survey question because it lets you know just how happy your shoppers are with your business. If they aren’t likely to recommend your business to others, ask how you can do better.


Keep in mind, each of these questions can be altered slightly depending on what you are trying to learn from your audience. No matter what industry you’re in, customer feedback is an invaluable tool that can help keep your business successful.

Once you've surveyed you're audience you might not know what to do with the data you've collected.  Let me help.  Book a Take Action Accelerator 1-1 Coaching Session and together we can create a plan to turn your feedback into ways to improve your business and make more sales. 

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