Search engine optimisation is where you use search engines like Google to get your website in front of your ideal customers when they search for a product or service that you provide.
Social media is great for growing your business and your brand and it's not that you have to choose just one option. Either Social Media or SEO. You should choose to use both.
They are two different types of marketing. Social media it's a form of push marketing. Where you are pushing your products and services in front of your ideal clients, in the hope that when they see it they will choose to buy from you.
Search engine optimisation is a form of pull marketing, this is where your customers are searching for you. They are using Google and the other search engines to find the products and services that you sell.
They are actively searching for you and therefore tend to be further down the buying process than they would be through social media marketing.
Keywords are the search phrases used by the searcher to find the products or services they wish to buy.
Here are some examples of search phrases, that people might be looking for:
“Personalised Baby Gifts”
“Handmade wedding presents”
“Unique Teachers gifts”
“Vintage home furnishings”
“Eco friendly soap”
It's important to choose keywords carefully for your website, you want to choose keywords that will bring a good amount of traffic to your website but not be too hard to rank for.
You want to make sure it's a search phrase that matches the product or services that you offer so that your ideal client is likely to stay on the page and purchase what you have to offer
There are SEO tools that can help you choose the best keywords for your site.
Having a content plan for your website is another great way of using SEO to grow your business.
Content isn’t just your product descriptions or your main website pages like your home or about pages it's your blog.
Writing a regular blog on your website can drive thousands of visitors to your website from the search engines each and every month.
This in turn can help you grow both your brand awareness and your sales.
You should map out your blog content, decide how many blog posts you will write each month, the topics you want to cover the keywords you wish to target.
All your blog posts should be formatted in a way the search engines like. Including H1 header, internal links going to other pages on your site and at least 1 link going to another site in your niche (but not a direct competitor)
One of the best ways to help your website climb the search engines rankings is to have other websites link to your website from theirs.
You can do this in a number of ways but one of the most effective ways it through digital PR.
This is where you make it part of your regular marketing campaign, and look to be featured in magazines, newspapers, other blogs, gift guides, podcasts etc.
Then when these sites link to your website it will boost your own websites SEO performance and help you achieve more brand awareness.